Procrastinate isn't your usual energy drink—it's a set of four quirky energy beverages made for those who are experts at putting things off. These drinks capture the essence of finding various excuses to take a break. With the slogan "An Energy Prescription for Our Flakers," Procrastinate targets individuals often referred to as "flakers”, which are those frequently cancel plans at the last minute. Procrastinate aims to motivate them by providing an energy kick to help them catch up and meet looming deadlines. 

Each drink has its own unique character, representing stress and chaos of tackling tasks under pressure. The labels mimic doctor's notes, showcasing interesting excuses just to temporarily avoid work.

In a nutshell, Procrastinate isn't just about providing energy—it's about igniting motivation and empowering individuals to conquer their deadlines with renewed energy.