Dear Adonis is a tribute to the founder's partner, created in loving memory. The founder's story dates back to her youth when she didn't fully value her partner’s love, and instead, sought affection elsewhere. After her partner's passing, she was left with deep regrets. To capture this emotional journey, the brand's design includes symbols that reflect this story. Inspired by the enduring love tale of Aphrodite and Adonis from Greek mythology, the product designs feature elements reminiscent of the goddess's essence. Using a drawing technique called "continuous line drawing," these designs add a unique touch, symbolizing the lasting nature of love. Moreover, each product is named after things that bring back memories of what the founder misses about her lost love, emphasizing the qualities she cherished before his unexpected departure.